Home » W.D. & H.O. Wills and the Development of the UK Tobacco Industry: 1786-1965 by B W E Alford
W.D. & H.O. Wills and the Development of the UK Tobacco Industry: 1786-1965 B W E Alford

W.D. & H.O. Wills and the Development of the UK Tobacco Industry: 1786-1965

B W E Alford

Published April 9th 2014
ISBN : 9781306188180
ebook
547 pages
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 About the Book 

This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a largerMoreThis independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills. Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firms development in the light of general aspects of business history.This majorstudy was first published in 1973.