Home » Promiscuous Customers: Invisible Brands: Delivering Value in Digital Markets: Invisible Brands: Delivering Value in Digital Markets by Michael Bayler
Promiscuous Customers: Invisible Brands: Delivering Value in Digital Markets: Invisible Brands: Delivering Value in Digital Markets Michael Bayler

Promiscuous Customers: Invisible Brands: Delivering Value in Digital Markets: Invisible Brands: Delivering Value in Digital Markets

Michael Bayler

Published May 28th 2014
ISBN : 9781598755992
Unknown Binding
278 pages
Enter the sum

 About the Book 

Phones, TVs, PDAs, watches and even fridges are rapidly taking the place of the PC. Now Europes proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrows rules. Part field book, part manifesto, and partMorePhones, TVs, PDAs, watches and even fridges are rapidly taking the place of the PC. Now Europes proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrows rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business. It balances crisp observation with just-in-time pragmatism, on a solid foundation of value and quality management.Created by two of Britains most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business.Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e-business strategy consultancy.